Sales Playbook
Role: Sales / Brand Recognition (Offline) Owner: Ops Manager Mission: bring the first 200 sellers onto Pasar Seken in Bali
Who you're talking to
Primary targets in Bali:
- Individuals with clothes they no longer wear (18-32)
- Small thrift and secondhand boutiques
- Pasar seni and weekend market vendors
- University campuses, Udayana, STIKI, STMIK
- Fashion-active Instagram accounts based in Bali
The pitch, memorise this
Opening (2 sentences):
"Hei, boleh minta 2 menit? Saya dari Pasar Seken, marketplace baru khusus fashion seken di Bali, gratis untuk jualan, gak ada komisi sama sekali."
60-second explanation:
"Jadi gini, banyak orang punya baju bagus yang udah gak dipakai, tapi males jual karena ribet. Di Pasar Seken, caranya simple banget: foto, upload, tunggu pembeli. Gratis. Kalau laku, uangnya langsung masuk ke kamu."
The close:
"Mau saya tunjukin langsung? Atau boleh saya simpan nomor WA kamu, nanti saya kirimin link untuk daftar?"
Objection responses
| Objection | Response |
|---|---|
| "Gratis? Masa sih?" | "Iya, gratis selamanya untuk listing dan jualan. Pasar Seken ambil dari fitur premium seller nanti, bukan dari komisi." |
| "Nanti kalau gak laku?" | "Gak ada ruginya, kamu gak bayar apa-apa. Kalau laku baru ada transaksi." |
| "Beda apa sama Shopee?" | "Shopee general marketplace. Pasar Seken khusus fashion seken, jadi pembelinya memang lagi cari barang kayak yang kamu jual." |
| "Beda apa sama jual di IG?" | "Di IG kamu harus balas DM satu-satu, nego sendiri, ngatur pengiriman sendiri. Di sini semua ada sistemnya." |
| "Nanti aja deh" | "Boleh. Ini nomor WA saya, kalau mau coba listing pertama, saya bisa bantu langsung, gratis." |
What to NEVER say
- ❌ "Barang bekas", always say "seken" or "secondhand"
- ❌ "Preloved", competitor Preloved.co.id owns that word; say "fashion seken" or "seken"
- ❌ "Murah" or "diskon", SEKEN is not a discount platform
- ❌ "Coba-coba dulu", sounds uncommitted
- ❌ Anything that makes it sound complicated
Daily workflow
Morning (start of day):
- Check team WA for any updates
- Plan your route for the day (minimum 3 locations)
- Make sure you have flyers or business cards
During the day:
- Hit 10 meaningful conversations minimum
- Add every interested person to the seller WA community immediately, do not wait until they've listed their first item
- Note every "no" and why, this is valuable data for the team
Evening (by 7pm), daily report to Ops Manager:
Laporan [nama] — [tanggal]
Dikunjungi: X lokasi
Dihubungi: X orang
Sign up / interest: X orang
Lokasi: [list]
Catatan: [objections heard, interesting leads]
Weekly targets
| Week | Daily conversations | Weekly sign-ups | Cumulative |
|---|---|---|---|
| Week 1 | 5-8 | 10 | 10 |
| Week 2 | 8-12 | 20 | 30 |
| Week 3 | 10-15 | 30 | 60 |
| Week 4+ | 15+ | 40+ | 100+ |
Seller community WhatsApp
Group: "Pasar Seken Seller Community Bali" Admin: Ops Manager
Add sellers immediately after they show interest, not after their first listing. The community is a conversion tool, not a completion reward.
Purpose: updates, tips, community, first-sale celebrations.
Tools
| Tool | Purpose |
|---|---|
| Daily reporting + seller community | |
| Pasar Seken app | Demo to potential sellers |
| Seller CRM | Log every contact and every "no" |
| Notion | Playbook reference |
| Google Maps | Territory planning |