Brand Assets & Downloads
The official SEKEN logo pack, ready to download in SVG and PNG. For the full visual and verbal guidelines, see the Brand Guide, the Brand Handbook, and Brand & Communication.
These files are the brand. If a file here disagrees with something you have locally, this page wins. Do not recolour, redraw, or re-space the mark.
Each lockup comes in two variants: pick the one that matches your surface. Light-surface logos use dark ink, dark-surface logos use cream ink.
Horizontal lockup​
The default: icon plus the SEKEN. wordmark on one line.
On light surfaces (white, cream, light grey):
On dark surfaces (charcoal, or a photo with a clean dark area):
Stacked lockup​
Icon above the wordmark, for square or narrow spaces.
Download light: SVG or PNG. Download dark: SVG or PNG
Icon​
The S-mark and Spark, no wordmark. Use for the favicon, app tile, or social avatar.
Download: SVG (scales to any size). PNG sizes: 32, 48, 72, 120, 512.
Usage rules​
Do:
- Use the light-surface (dark ink) lockup on white, cream, or light grey.
- Use the dark-surface (cream ink) lockup on charcoal or dark backgrounds.
- Keep a clean, uncluttered area around the mark.
- Use the icon-only version where space is tight, such as a favicon or avatar.
Never:
- Recolour the mark.
- Stretch, squash, or rotate it.
- Place it on a busy photo without a clean area behind it.
- Add a shadow, glow, or gradient.
- Use the Spark star inside body text.
Full logo anatomy and placement rules live in the Brand Handbook, section 2 (Logo) and the Brand Guide (Logo).
Colour palette​
The five locked brand colours. Pairing and lint rules are in the Brand Guide (Color Palette).
| Role | Name | Hex |
|---|---|---|
| Primary | Teal | #006D77 |
| Accent | Spark | #E8553A |
| Background | Cream | #F5F0E8 |
| Text dark | Charcoal | #1A1A1A |
| Text muted | Warm grey | #3D3A37 |
Purple is never used. Old Terracotta #D94F2B and old Warm Cream #FAF8F4 are retired.
Wordmark and type​
The wordmark always renders as SEKEN. in full caps with the period, with "pasar" as a smaller sub-label above it. The full type system is in the Brand Guide (Typography).
Naming and versions​
Asset filenames describe the layout and variant: seken-{horizontal,stacked,icon}-{light,dark}-teal. Versions live in git history, never in the filename.