Pre-Launch GTM
Window: Now → June 2026 launch Goal: Build a warm, curious audience ready to transact on day one, not a sign-up list that goes cold.
Current Activity (as of 2026-04-09)
- Instagram: Pre-launch teaser posts live, managed by the Marketing Lead
- TikTok: Pre-launch content in progress
- Tone: Teaser / "something is coming", brand energy, no product
Three Content Types ONLY Before Launch
Content that does not fit one of these three types should not be posted pre-launch.
| Type | Description | Frequency |
|---|---|---|
| Teaser | Brand voice, visual identity, mystery. "Something is coming. 🧵", teal palette, no product shots, no feature lists. | 1×/week |
| Problem | Resonate with seller/buyer pain without naming SEKEN. "Pernah DM barang seken tapi buyer ghosting pas udah sepakat harga?" Every commenter is a warm lead. | 1×/week |
| Community question | "Barang seken apa yang paling berkesan yang pernah kamu temukan?" Reply to every comment personally, these are first community members. | 1×/week |
What NOT to post before launch:
- Feature lists or app screenshots
- Price comparisons or promotions
- Eco-guilt content ("save the planet")
- Competitor comparisons
- Anything that sounds like an ad
WhatsApp as the "Waitlist"
The main homepage must carry a WhatsApp community join button before June launch, not just the launching soon page or Linktree. Every touchpoint with pasarseken.id should convert to community membership.
Do not use an email sign-up form. Use a WhatsApp community instead.
| Email form | WhatsApp community | |
|---|---|---|
| Open rate | 20-30% | 85%+ |
| Interactivity | Passive | Active (members talk) |
| Conversion options | Buyers only | Sellers + buyers |
| Broadcast control | One-way | Direct + replies |
Pre-launch WhatsApp target: 150 members
Seed with: founding sellers, the Founder's personal network, everyone who comments on problem posts and community questions.
Broadcast cadence (max 3/week):
- Monday: "Listing apa yang kalian rencanain minggu ini? 👀"
- Wednesday: one practical seller tip (photo, pricing, packaging)
- Friday: "Selamat [seller name], barang pertamamu sold! 🎉" (social proof)
Linktree Structure
All bio links route to this order, seller acquisition first, always.
- "Daftar jadi seller pertama" → seller sign-up (not the app, not the homepage)
- "Join komunitas WhatsApp" → community link
- "Tentang Pasar Seken" → landing page
Every bio visitor in pre-launch should be routed to seller acquisition.
Landing Page Requirements
Single page. Mobile-first. Three goals only:
- Communicate "free forever for sellers" in under 5 seconds of scrolling
- Show AI listing flow (60-second video or GIF), converts curiosity to enquiries faster than any copy
- WhatsApp CTA (not email), button opens WA with pre-filled message: "Hei, gue mau jadi seller pertama di Pasar Seken"
What the landing page does NOT need: blog, investor/press section, FAQ, pricing page, team page.
Social Media Pre-Launch Targets
| Platform | Pre-launch target | Priority |
|---|---|---|
| Instagram @pasarseken.id | 300-500 followers | Primary |
| WhatsApp community | 150 members | Primary |
| TikTok @pasarseken.id | 100-300 followers | Secondary |
| Facebook (business) | Not a priority | Ignore |
The Marketing Lead's pre-launch content schedule:
- 3 posts/week on Instagram (Tuesday/Thursday/Saturday)
- Stories daily, behind the scenes, seller onboarding sneak peeks, community questions
- 1 TikTok/week (cross-post from Instagram Reels)
The pre-launch metric that matters: Not follower count, DM rate. How many people DM @pasarseken.id asking how to join? If DMs are zero, the content is not landing. Change direction before investing more effort.
Founding Seller Pre-Launch Track
The 50 founding sellers are being recruited in parallel with content. They do not wait for the public launch.
Recruitment sequence: Instagram research → pre-warm (follow + engage) → personalised DM → 15-min WhatsApp call → listing commitment → Day-3 follow-up if no listing.
See the Seller Acquisition Guide for full DM script, call structure, and retention sequence.
Incentives: Permanent Founding Seller badge, featured on @pasarseken.id, priority WhatsApp line to the Founder, first 3 Boost credits free. No cash.
Pre-Launch Hard Gates (Before Public Announcement)
| Gate | Owner |
|---|---|
| AHU PT Daily Dose Group confirmed | Founder + legal |
| Xendit live + tested with real transaction | Engineer |
| Checkout IDR 152,000 displays correctly | Engineer |
| Insurance line confirmed with Biteship API | Engineer |
| 50 founding sellers active with 5+ listings | Founder + Sales |
| 10 soft-launch transactions completed | Founder |
| Dispute policy published | Founder + Ops |
| All 6 launch posts approved by the Founder | Marketing Lead |
| Founding sellers briefed and committed to post | Ops |
Soft launch (1 week before public): Invite 10 trusted buyers personally. Real purchases, real shipments, real escrow. Fix critical bugs here, not on launch day.
Trust as the Pre-Launch Message
The lead message in all pre-launch content must be trust, not features or aesthetics.
- To sellers: "Your money is safe, your items are protected, and selling is free."
- To buyers: "What you see is what you get."
Every piece of content should implicitly answer: "Why is this safer and easier than Instagram DM?"